Every website has a URL. Every URL can become a QR code. That is the entire process — there is no platform-specific tool needed, no plugin to install, and no reason to pay for anything. Whether your site runs on Wix, Squarespace, WordPress, Shopify, or a custom domain, creating a QR code for it takes under two minutes using a free generator and the URL from your browser’s address bar.
Here is exactly how to do it, what URL to use for the best results, and the specific steps for the most common website platforms.
How to Create a QR Code for Any Website
The process is the same regardless of which platform hosts your website.
- Open your website in a browser and copy the URL from the address bar — use the final, clean URL without any trailing session parameters or tracking codes
- Open the QR code generator, select URL as the content type, and paste your website URL
- Customise the design — colour, logo, dot style — to match your brand if needed
- Download as SVG for print materials or PNG for digital use
- Test by scanning on both iPhone and Android before using the code anywhere
That is the complete process for any website on any platform. The steps below cover platform-specific considerations and how to get the right URL for different types of pages.
Wix QR Code Generator
Wix does not have a native QR code generator built into its website builder. There is no QR code widget, button, or tool in the Wix editor that generates a scannable code for your site. The process is entirely external.
To create a QR code for your Wix website:
- Open your published Wix site in a browser — not the editor, but the live published version
- Copy the URL from the address bar. Your Wix site URL is either your custom domain (
yoursite.com) or the free Wix subdomain (yourusername.wixsite.com/sitename) - Paste the URL into a QR code generator and download
One practical note about Wix URLs: if you are using the free Wix plan without a custom domain, your URL contains the Wix subdomain structure which is longer than a custom domain URL. Longer URLs create more complex QR patterns. If print size is a concern — business cards, small labels — consider linking to a specific page rather than the full Wix URL, or switching to a custom domain before generating codes for printed materials.
Wix does have a QR code app available in the Wix App Market. It allows you to add a QR code element directly to your Wix website page — useful if you want a scannable code displayed on the site itself linking to another page or resource. This is a different use case from creating a QR code for your Wix site to use offline.
Squarespace QR Code
Squarespace also has no native QR code generator. The same external generation approach applies: copy your Squarespace site URL, paste into a generator, download.
Squarespace custom domains produce clean, short URLs that make efficient QR patterns. If you are still on a Squarespace trial or free plan using a Squarespace subdomain, the URL structure is longer — again, a custom domain improves both the URL appearance and QR code simplicity.
For Squarespace users who want a QR code displayed on their website — for example, a code linking visitors to a booking page or physical location — Squarespace’s Code Block allows you to embed custom HTML, including a QR code image uploaded to your media library. Generate the code externally, upload the image, and place it in a Code or Image block on the relevant page.
WordPress QR Code
WordPress has a larger ecosystem than Wix or Squarespace, and QR code plugins are available in the WordPress plugin directory. Plugins like QR Code Generator and QRCode Monkey integrate QR code generation directly into the WordPress admin and can automatically generate codes for posts and pages.
For most WordPress sites, the plugin approach is convenient but not essential. The external generator workflow — copy URL, generate, download, insert as image — produces better-designed codes and works without adding a plugin dependency to the site. The WordPress REST API also allows programmatic QR code generation through the Google Chart API formula approach, similar to the Excel and Sheets methods covered in the Google QR code guide.
For WooCommerce product pages specifically, the QR code for ecommerce guide covers the product URL structure and best practices for generating codes for product pages at scale.
QR Code for a Specific Website Page
A homepage QR code is useful for general brand awareness, but specific-page codes often perform better for targeted use cases. Consider which page best serves the person who will scan the code.
- For a business card: Link to your contact page or About page rather than the homepage — more immediately useful to someone who has just met you
- For a product flyer: Link directly to the product page, not the store homepage — removes navigation steps between scan and purchase
- For a restaurant menu: Link to the menu page specifically, not the restaurant homepage — the person at the table wants the menu immediately
- For an event poster: Link to the event booking or registration page — the person is ready to act and every extra navigation step reduces conversion
- For in-store signage: Link to the product page, collection page, or current promotion — match the context of the physical location
Each of these use cases calls for a different URL, and each URL should be tested to confirm it resolves correctly on a mobile browser before the code goes to print.
QR Code for Website URL: Which Format to Use
URL format affects QR code quality in ways most people do not think about until they see a dense, complex code that barely fits on the material they are using.
A few URL decisions that directly affect QR code complexity:
HTTPS vs HTTP: Always use the HTTPS version of your URL. Beyond security, some QR scanners flag HTTP URLs with a warning, which creates unnecessary friction for the scanner. Most modern websites default to HTTPS — confirm yours does before copying the URL.
www vs non-www: Both work, but use whichever is canonical for your site — the version that appears consistently in your browser when you navigate to the site. Mixing the two across different QR codes creates inconsistency in your analytics.
Trailing slash: Whether you include a trailing slash (yoursite.com/page/ vs yoursite.com/page) usually does not matter functionally since most servers handle both. For QR codes, use whichever your site canonically resolves to.
UTM parameters: Adding UTM parameters to your website QR code URL — ?utm_source=flyer&utm_medium=qr_code&utm_campaign=spring_2025 — lets you track QR-driven traffic in Google Analytics separately from other traffic sources. The parameters add length to the URL and increase QR complexity slightly, but the tracking value justifies this for any marketing campaign use case.
QR Code for Website: Static vs Dynamic
For most website QR codes, static codes work perfectly. Your homepage URL is unlikely to change, and a static code pointing to it works forever with no platform dependency.
Dynamic codes become worthwhile for website QR codes when the destination page changes periodically — a seasonal landing page, a rotating promotion, or a campaign-specific page that will eventually be replaced. With a dynamic code, you update the destination in the platform dashboard and every printed code immediately points to the new page.
For permanent materials like window stickers, vehicle wraps, or signage that will be in place for years, a dynamic code with a reliable platform gives you the flexibility to update the destination if the website structure ever changes without replacing any physical materials.
Frequently Asked Questions
How do I create a QR code for my website?
Copy the URL of your website from the browser address bar, paste it into a free QR code generator, customise the design if needed, and download as SVG or PNG. The process takes under two minutes and works for any website on any platform — Wix, Squarespace, WordPress, Shopify, or a custom-coded site.
Does Wix have a QR code generator?
No. Wix does not include a native QR code generator. Create your QR code externally by copying your Wix site URL and using a free generator. Wix does have a QR code app in its App Market that adds a QR code element to your website pages, but this is for displaying a code on the site rather than generating one to use offline.
How do I add a QR code to my Wix website?
Generate a QR code image using an external generator, download it as PNG, go to your Wix editor, add an Image element to the page, and upload the QR code image. Position and resize it within the page layout. Wix also has a QR code app in its App Market that automates this process if you prefer a widget-based approach.
How do I create a QR code for a specific page on my website?
Navigate to the specific page in your browser, copy the URL from the address bar, and generate the QR code from that URL. Each page on your site has its own unique URL — use the URL of the exact page you want the scanner to land on rather than defaulting to the homepage.
Should I use a dynamic or static QR code for my website?
For most website URLs that are unlikely to change, a static QR code is free and permanent. Use a dynamic QR code if the destination page changes regularly — seasonal landing pages, rotating promotions, or campaign-specific pages — so you can update the destination without reprinting materials.
How do I track visitors who come from my website QR code?
Add UTM parameters to the destination URL before generating the QR code. For example: yoursite.com/page?utm_source=flyer&utm_medium=qr_code&utm_campaign=campaign_name. QR-driven visits appear in Google Analytics under Traffic Acquisition filtered by the medium or campaign you specified. The full setup is covered in the QR code tracking guide.
Start with the URL You Already Have
Your website is already live. Its URL is already working. Turning it into a QR code requires nothing more than copying that URL and pasting it into a generator. Platform does not matter. Subscription does not matter. The code you create today is permanent, scannable, and costs nothing.
Generate your website QR code now with the QR code generator — add your brand colours and logo, download in SVG for print or PNG for digital, and test before distributing. And if you want your QR traffic to appear in Google Analytics separately from your other sources, the QR code tracking guide shows you the exact UTM setup in under five minutes.
